Cordell Broadus, son of cultural icon Snoop Dogg, is a creative entrepreneur and brand strategist who has built a career at the intersection of media, fashion, and consumer products. After pivoting from a promising football career at UCLA, Cordell forged his own path as a filmmaker, creative director, and founder of multiple ventures across entertainment and lifestyle.

 He currently serves as Creative Director of Dr. Bombay Ice Cream, where he has transformed his father’s NFT-inspired alter ego into a nationwide consumer brand. Under Cordell’s leadership, Dr. Bombay has evolved from a digital character into a fast-growing ice cream label, now available in Walmart, 7-Eleven, and other major retailers. His role spans creative direction, product innovation, and retail strategy—positioning the brand as a case study in how storytelling and cultural capital can drive mainstream consumer success.

Cordell’s work reflects a broader mission: building businesses that honor family legacy while creating generational wealth. By blending his own creative vision with the entrepreneurial lessons inherited from his father, he is shaping brands that transcend categories and connect with consumers on an emotional and cultural level.